If I set you the task of walking through any high street in Britain today and find twenty people who have not heard of Ben Sherman, I'd wager you want to be crawling back to me within five minutes, the white flag waving limply above head, sobbing and begging for a job that is actually possible.
This is one of the classic British success, the warming story of how the vision, drive and ambition can propel the brand tops the world of fashion. From its humble beginnings in the 1950s as a youth shirt manufacturer, employing nothing but ten men in a small and probably grubby factory in Brighton, Ben Sherman has developed and grown to the point where, today, has established itself as a world-class lifestyle brand.
It was 1963 when the iconic button-down collar shirts first flopped off the production line, and "Ben Sherman cult" was officially born. It's pretty safe to say that the brand owes much to the success of a scooter-riding Mods, whose early adoption shirts helped push the brand into the public consciousness about fashion-love youth.
through the 70's, 80's and 90's saw the success of the brand spillovers in the U.S., Canada, Europe and Australia, and 1996 eclectic visionary Michael Pearce spent his dream of converting brand into a major player in the men's footwear market. was born.
Getting a license by the fledgling company Pil, Pearce has begun development of a range in Portugal and Italy, and saw immediate success back in the UK. This is due in no small part to the fact that bands like Oasis and Blur were wearing shirts cult once again, creating awareness for young, fashion-conscious people through exposure in the media.
company wanted Ben Sherman Shoes brand to maintain a strong and unique identity, and it is essential that everyone involved understands what that vision. Mod, checks, loafers, boots Desert, Italian-inspired shoe with flair. The basic principles that must be followed at all times. Like rock stars and celebrities themselves, the brand would not be overly ornate or fancy, rather than to keep it British Style company was founded nearly half a century ago.
Today, Ben Sherman Shoes is a controlled group of Lloyd shoes, and a wealth of experience to the camp and Hudson H by Hudson, as well as their association with the development of footwear for Burton and Top Man bring to the table, the brand is once again flourishing in the main forces that with Michael Pearce at the helm.